The huge benefits of email marketing:
Email marketing is used to advertise or promote a product, service or brand through email.
Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
Email marketing is particularly popular because it is much cheaper than traditional 'snail mail' marketing and incurs no printing or postage fees.
One of the great things about email marketing is that it can reach a wide audience in a short period of time. Furthermore, an email marking campaign can include a number of successive emails which build upon one another. One of the most common forms of a building email marking campaign is one that targets a specific upcoming date such as Christmas, Fathers Day or any other seasonal or recognised event date or period.
If, for example, a furniture shop is planning a sale they might send out an email to their customers
a few weeks in advance announcing the start of the sale. Additional emails the week before and then days before the sale might also be sent as reminders to reinforce the first email. Some companies even include special promotion codes and coupons in their emails which has the added benefit of being able to monitor some of the responses.
There are many good reasons to use email marketing to promote your business or services, or just to draw visitors to your website
. Here are a few tips to help you:
- Adding a sign-up form to your website will encourage people to subscribe to your newsletter mailing list.
- Build a relationship with potential clients by sending regular emails, e.g. once a month with useful, helpful, informative content. Provide good content in your emails. This could be about the services or products you offer and/or interesting information related to your products or services such as a review or a case study or an article. If the emails you send are not useful to your contacts they will soon tire of them and start to ignore them or delete themselves from your mailing list.
- Put your email marketing system in place using a professional application. We can integrate a fully-featured, scalable (i.e. it will grow with your business requirement and as your subscriber lists get bigger) email marketing application into the Content Management System (your website admin) that is linked directly into your website. This way you can manage both your website and the email marketing system from the same place.
We can provide useful and helpful information on how to manage your email marketing campaigns and how to provide good content. We will design
one or more email templates for you including text and images. Our professional email marketing system has the potential to tranform your business by enabling you to keep in touch with your customers and keep people coming back to your website